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My Platform for Lethbridge Mayor | Vote Hyggen for Mayor

Project type

TV Commercial, Social Media Ad

Role

Producer, Locations Manager, Director, Cinematographer, Audio Engineer, Gaffer, Video Editor

Programs Used

Adobe Premiere Pro, Adobe After Effects, Adobe Media Encoder

TV Commercial and Social Media ad for Artrageous Advertising's client Blaine Hyggen. Blaine Hyggen was running for mayor of Lethbridge in 2021 and we where hired to market his campaign. This was one of the last commercials to go out before the election date so it was a video we had been building up to throughout the campaign and multiple endorsement interviews with local politicians, business owners and community members within Lethbridge. For the most part the majority was filmed by my team because I was sick during the shooting date of which I left instructions of what to do with my shot list I had made prior but I had shot a few drone shots and the interviews at the end from previous shoots during the campaign. I recorded the audio with the client and animated all the motion graphics for the video, edited it together and formatted it for TV to send off to the station. Throughout it's release on TV and multiple social media platforms it garnered over 100k impressions and Blaine Hyggen was elected the mayor of Lethbridge in October of 2021.

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